
AMFI Registered Mutual Fund Distributor · ARN-349484
Hi, I’m Prathamesh.
I am an alumnus of IIM Bangalore, and I was a wealth manager for some of the wealthiest Indian families.
I’m also the founder of phronesia, where salaried professionals can check whether their overall money setup makes sense, starting with a free diagnostic.
This blog is an effort to educate, explain, simplify many personal finance topics like investments, goal-planning, diversification, insurance, budgeting and many other things. I hope reading those articles will help you reach a point where you will be able to decide all by yourself what is and is not the right financial decision for you.
Cheers!

“The things you own end up owning you”
– Tyler Durden, Fight Club (1999)
“So you must be very cautious when you buy something for the long term – a car, a house, a stock, a mutual fund – whatever. Because like it or not, the buying decisions you make today will influence your choices and behavior in the future.”
– Journal entry of this blog’s author on 27th June 2021 while reminiscing about the Fight Club movie
