“The things you own
end up owning you”

You’ve been investing for a few years. You have SIPs running, maybe some stocks, possibly a term plan someone convinced you to buy. You know what CAGR is & how it’s different from XIRR. You know the basic stuff. BUT you have never had someone challenge your thinking – someone to give you another point of view on things you already know.

I’m Prathamesh. I graduated from IIM Bangalore and spent years managing money for some of the wealthiest families in India. I’ve seen, up close, how financial products are sold versus how they actually perform. How advisors are incentivised versus what they tell clients. Where the gap between finance theory and real behaviour costs people the most. And I’ve watched advisors bury an already overwhelmed client in new products and jargon — not because it helped the client, but because it kept them too confused to ask the right questions, and also made the advisor good money.

Most finance content in India is either too basic or trying to sell you something. This is neither.

What you’ll find here: my specific POV on why common investing assumptions deserve a second look — with the reasoning shown in full so you can decide whether you agree. No one-size-fits-all advice. No “SIP karo aur bhool jao.”